This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in … Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science … including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others …

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in … Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others …

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in … Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education …

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in … Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others …

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and … from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to … reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and …

This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in … Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research … in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing …

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in … Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science … including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others …

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in … Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such … as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in …

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …