erfolgreichen Distribution. Hierzu müssen die absatzmarktgerichteten Funktionseinheiten (Marketing und Vertrieb) koordiniert in … Entscheidungen zur operativen Markenführung einbezogen werden. Durch die vorherrschende Arbeitsteilung zwischen Marketing und … zur effektiven und effizienten Gestaltung der Zusammenarbeit von Marketing und Vertrieb im Konsumgütersektor. Ausgehend …

directed towards researchers and students, as well as practitioners/professionals involved with media organizations …

Effective management is crucial to the success of network organizations and can reduce the risk inherently associated … with cooperative strategy. This contributed volume addresses the management of network organizations from both theoretical … impossible to effectively compete with other companies and/or networks. As network organizations are representative of a broad …

Introducing Organizations as Social Systems Conducting Experiments -- Introducing Organizations as Social Systems … Conducting Experiments -- The experimental and social arche of organizations -- The Experimental Arche: Ashby’s Cybernetics … -- The Experimental Arche Continued: Von Foerster on Observing Systems -- The Social “arche,” Organizations as Social Systems …