Der öffentliche Sektor steht unter anhaltendem Reformdruck. Das betriebswirtschaftliche Marketing-Management bietet für … Beschwerdemanagement. Ziel ist es, dem Leser ein solides und praxisrelevantes Verständnis über die Grundlagen des öffentlichen Marketing-Management …

Portfoliomanagement mittels Benchmarking im Public Real Estate Management -- Erprobung des Modells -- Grenzen und mögliche Einwände …Im Gegensatz zum privaten Immobilienmanagement (Corporate Real Estate Management) müssen sich die Organisationen der … öffentlichen Immobilienverwaltung (Public Real Estate Management) keinem Wettbewerb stellen, da sie die politischen Vorgaben zur …

Der öffentliche Sektor steht unter anhaltendem Reformdruck. Das betriebswirtschaftliche Marketing-Management bietet für …

The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang …, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the … conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original …

Public management is undoubtedly an acknowledged area of management science, but with meager empirical research. This … book takes this challenge and presents a rare analysis of public management from the perspective of 12 Prime Ministers of … Poland who governed between 1989 and 2014. The author features the concepts, practice and challenges of public management by …

Technology and Innovation Management; (v) Business Flexibility. Managing flexibility at the people, processes, technology and …

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to … which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms … compared with other industries in terms of management practices, HR development and operational aspects. Success and …

This book includes research presented at the Global Chinese Management Studies Conferences held in Singapore between … for all researchers interested in the development and significance of management-related topics in the Chinese market …

possibilities and limitations of steering, intervention, management and development in a world continuously in flux. It bridges the …