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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a...
Persistent link: https://www.econbiz.de/10012396438
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and...
Persistent link: https://www.econbiz.de/10012396292
This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of...
Persistent link: https://www.econbiz.de/10012396319
The edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 2 takes the perspective of small and medium sized enterprises and examines...
Persistent link: https://www.econbiz.de/10012396322
The international community is confronted with a new set of challenges, the scale and complexity of which is virtually unprecedented. In this connection, there are heightened demands for international business research to provide guidance for decision-makers on how to solve actual problems....
Persistent link: https://www.econbiz.de/10012398023
This volume explores the work environment in multinational corporations. To do so, it integrates studies on the organizational sciences, cross-cultural management, positive psychology and sociology within a single comprehensive framework. Twenty-two authors from six countries identify the...
Persistent link: https://www.econbiz.de/10012396189
This book addresses one of the most critical issues facing global business leaders and the multicultural workforce - how to work and relate effectively in the intercultural contexts. It is a map for navigation and a guide for behavior in many critical intercultural contexts that global business...
Persistent link: https://www.econbiz.de/10012396278
This book introduces readers to a powerful method for cross-cultural due diligence in mergers and organizational collaborations. It employs the context of joint ventures between local communities and companies in the domain of hospitality in emerging tourism destinations. The book first analyzes...
Persistent link: https://www.econbiz.de/10012397983
This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of...
Persistent link: https://www.econbiz.de/10012396408
Marketing, and Advertising -- Chapter 9. Social Enterprise and Other Social Commerce Topics -- Chapter 10. Marketing and …
Persistent link: https://www.econbiz.de/10012396634