This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It … first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and … business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial …

planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and management control …

Catastrophic Risk Management, University of California - Berkeley, USA. He is Professor Emeritus of the Annenberg School of … Distinguished Professor of Business Policy. Dr. Mitroff is regarded as one of the founders of the discipline of Crisis Management … and founded and directed the USC Center for Crisis Management. Known for his thinking and writing on a wide range of …

This book provides a brief overview of the fundamental presumptions underlying the idea of management. It is argued … that managers and others must endorse these presumptions - the teachings of management - even though they are well aware … that their applicability to managerial practice is limited. The author analyzes how the teachings of management are similar …

contemporary theory and practice of management. It also engages critically with the more fundamental questions, such as the …

noted scholar, exploring the wider contexts and values of applying theatre to organisational environments and management … organisational learning, leadership training, art management, arts-based learning and creativity innovation. Alongside the scholarly …

some fundamental problems that have existed from the start. These involve, not the technology only, but the management and …