planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and management control …

This book challenges the roots and elements of the existing dominant paradigm of management, which can legitimize … a clear sense of purpose and a moral compass. Such a paradigm would result in a practice of management that is more … a major contribution to the field of management and will benefit academics, managers, and consultants working in the …

local markets and societies, this book examines leadership styles for conflict management, as well as strategies adopted by … knowledge development, and environmental management in the supply chain … Capital to the Construction of Organizational Capability -- Environmental Management Practices and Performance of …

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It … first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and … business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial …

Catastrophic Risk Management, University of California - Berkeley, USA. He is Professor Emeritus of the Annenberg School of … Distinguished Professor of Business Policy. Dr. Mitroff is regarded as one of the founders of the discipline of Crisis Management … and founded and directed the USC Center for Crisis Management. Known for his thinking and writing on a wide range of …

businesses, entrepreneurs The Author Maximilian Lantelme studied Corporate Management & Economics at Zeppelin University …