This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It … first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and … business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial …

planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and management control …

Catastrophic Risk Management, University of California - Berkeley, USA. He is Professor Emeritus of the Annenberg School of … Distinguished Professor of Business Policy. Dr. Mitroff is regarded as one of the founders of the discipline of Crisis Management … and founded and directed the USC Center for Crisis Management. Known for his thinking and writing on a wide range of …

The 6th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese …

conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management …

humanise management education. Inevitably encountering deeply authoritarian business schools, the author sets the rigidity of … communicative action. Management Education outlines measures for preventing Managerialism from colonising learning spaces that would …Chapter 1 Introducing Management Education -- Chapter 2 Humanising Education -- Chapter 3 Encountering Anti …