This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely...

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective communication for an organization is as much about the...

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative...

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...

“Are you an ethical person?” Regardless of your answer, a follow-up probe might be: “How do you know?” Your personal values reflect your beliefs, what you care about. These values, if they really matter to you, are activated by and through your everyday decisions. How do you ensure that...

This important book focuses on the role of human dignity, its protection and promotion in the context of organization and Humanistic Management. The recent phenomenon of humanism in management already has a rich body of literature and takes up many themes both theoretically, and from a...

This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of...

This book aims to go beyond merely confrontational or complementary treatments of the relationship between market participation and business ethics. Reviewing the attitudes towards the market embedded in religious ethics and scholars, it explores the symbiotic relationship between the economy,...

This book challenges the roots and elements of the existing dominant paradigm of management, which can legitimize artless practices and result in dysfunction, and proposes an alternative based on a different understanding of human nature and social and economic life. This paradigm is designed to...