This casebook provides students and academics in business management and marketing with a collection of case studies on … an invaluable resource for marketing and business management students requiring insights into the operationalization of …

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on … our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are … covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding …

This book examines how to optimize design management processes in order to produce innovation within organizations. It …

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-- Chapter 4 Stakeholders' Management -- Chapter 5 Risk Management -- Chapter 6 Instead of Conclusion …

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