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The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Denker, Florian - 2018

Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...

Persistent link: https://www.econbiz.de/10012396609

Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan

Prieler, Michael - 2016

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and...

Persistent link: https://www.econbiz.de/10012396674

Stakeholder Integration in Service Innovation

Jonas, Julia M. - 2018

Julia M. Jonas examines stakeholder integration and its’ dynamics in the setting of service innovation in IT and … implementation of stakeholder integration with its’ complexity and challenges. The case analysis provides evidence how stakeholder … integration is embedded in service systems, how it is influenced by the surrounding service systems and how it can create effects …

Persistent link: https://www.econbiz.de/10012396516

Social Media Management : Technologies and Strategies for Creating Business Value

Van Looy, Amy - 2016

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely...

Persistent link: https://www.econbiz.de/10012396236

Brand Fans : Lessons from the World's Greatest Sporting Brands

Smith, Aaron C.T. - 2017

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these...

Persistent link: https://www.econbiz.de/10012396507

Electronic Commerce 2018 : A Managerial and Social Networks Perspective

Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - 9th ed. 2018

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of...

Persistent link: https://www.econbiz.de/10012396634

Supply Chain Finance : Integrating Operations and Finance in Global Supply Chains

Zhao, Lima; Huchzermeier, Arnd - 2018

This textbook presents a coherent and robust structure for integrated risk management in the context of operations and finance. It explains how the operations-finance interface jointly optimizes material and financial flows under intricate risk exposures. The book covers financial flexibility,...

Persistent link: https://www.econbiz.de/10012396727

Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations

Herstatt, Cornelius (ed.); Tiwari, Rajnish (ed.) - 2017

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its...

Persistent link: https://www.econbiz.de/10012396281

Brilliant Business Models in Healthcare : Get Inspired to Cure Healthcare

Geelhoed, Jeroen (ed.); op ‘t Hoog, Jennifer (ed.) - 2017

development, business model innovation, brand positioning, mergers, integration, and innovation.Jeroen Geelhoedis responsible for …

Persistent link: https://www.econbiz.de/10012396318

Human Capital and Innovation : Examining the Role of Globalization

Kundu, Sumit (ed.); Munjal, Surender (ed.) - 2017

The second title in the Palgrave Studies in Global Human Capital Management series, this book explores how human capital contributes to innovation within the context of an inter-connected and globalized world. Investigating globalization as a phenomenon reflected within increasing cross-border...

Persistent link: https://www.econbiz.de/10012396348

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