Showing 1 - 10 of 37
Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of...
Persistent link: https://www.econbiz.de/10012396209
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...
Persistent link: https://www.econbiz.de/10012398123
The book presents a critical framework for assessing whether organisational practice and function reinforces unseen potential differences amongst individuals in the workplace. It offers a comprehensive understanding and awareness of managerial and organisational practices that perpetuate social...
Persistent link: https://www.econbiz.de/10012396368
Introducing a theory of workplace dignity into the field of management studies, this innovative new book presents an alternative paradigm based on principles of human dignity which is integrated into a theoretical approach to the topic. The author addresses and analyses the causes and...
Persistent link: https://www.econbiz.de/10012396401
This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural offices of transnational organizations and corporations. Applying the concepts of cosmopolitanism, social capital, and network theory, the book highlights both “closure” and...
Persistent link: https://www.econbiz.de/10012396616
This comprehensive study provides a perceptive portrait of workplace employment relations in Britain and France using comparable data from two large-scale surveys: the British Workplace Employment Relations Survey (WERS) and the French Enquête Relations Professionnelles et Négociations...
Persistent link: https://www.econbiz.de/10012397890
This book explores critical perspectives on ageing in organisations and offers both managerial and workplace practices for dealing with this prominent issue. The collection provides cross-disciplinary research on the discursive and mythological aspects of ageing at work as well as recent studies...
Persistent link: https://www.econbiz.de/10012396385
This book examines higher education institutions that exemplify gendered success whether in terms of the presence of women in senior positions or attempts to change a gendered organisational culture. It reflects a global perspective, drawing on case studies from eleven countries: Australia,...
Persistent link: https://www.econbiz.de/10012398277
This book investigates the intuitive application of strategic knowledge arbitrage and serendipity (SKARSE) principles by CEOs in their use of mobile electronic devices. CEOs of small to mid-sized organizations are responsible for the income, expenses, and profitability of their respective...
Persistent link: https://www.econbiz.de/10012396224
This book explores the damaging effects of personality disorders in corporate leaders, particularly in regard to organizational variables including employee productivity, motivation, well-being, retention, and ultimately, the organization’s bottom line. While helping employees recognize and...
Persistent link: https://www.econbiz.de/10012396262