This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether...

This book explores how the traditional Chinese culture and business ownership influence corporate social responsibility in China. By comparing state-owned enterprises, private companies and multinational companies, it shows how corporate social responsibility is perceived and practiced at the...

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...

“Are you an ethical person?” Regardless of your answer, a follow-up probe might be: “How do you know?” Your personal values reflect your beliefs, what you care about. These values, if they really matter to you, are activated by and through your everyday decisions. How do you ensure that...

This important book focuses on the role of human dignity, its protection and promotion in the context of organization and Humanistic Management. The recent phenomenon of humanism in management already has a rich body of literature and takes up many themes both theoretically, and from a...

This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of...

This work argues for a moral consideration of animal work relations. Paying special attention to the livestock industry, the author challenges the zootechnical denigration of animals for increased productivity awhile championing the collaborative nature of work. For Porcher, work is not merely a...

This book explores our ethical responsibilities regarding health in general and disabilities in particular. Disability studies and human enhancement stand out as two emerging areas of research in medical ethics, prompting debates into ethical questions of identity, embodiment, discrimination,...

The book considers how to make the methodology of business ethics more scientific, especially its normative branch. Storchevoy explores the attempts of economic theory to contribute to the scientific normative analysis of economic behavior, particularly the welfare economics of 1910-1950 and...

This book explores the role of integrity in business and discusses why all leaders seek to have it. The author argues that it is less about ‘having’ integrity as an attribute, and more about practising it. The Practice of Integrity in Business examines how taking responsibility for ideas,...