This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...

“Are you an ethical person?” Regardless of your answer, a follow-up probe might be: “How do you know?” Your personal values reflect your beliefs, what you care about. These values, if they really matter to you, are activated by and through your everyday decisions. How do you ensure that...

This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of...

This work argues for a moral consideration of animal work relations. Paying special attention to the livestock industry, the author challenges the zootechnical denigration of animals for increased productivity awhile championing the collaborative nature of work. For Porcher, work is not merely a...

This book explores our ethical responsibilities regarding health in general and disabilities in particular. Disability studies and human enhancement stand out as two emerging areas of research in medical ethics, prompting debates into ethical questions of identity, embodiment, discrimination,...

This book suggests that normative ethics should be developed as a social science, and that this will improve its reputation in business and society. Storchevoy defines four criteria of a good scientific method (clear definitions, correct logic, empirical verification, accurate measurement) and...

This book links ethical leadership theory to the implementation of improved leadership practices, particularly in highly operational environments. It builds on the recognition that bad forms of leadership lead to declining motivation and consequently to problems in the social climate and quality...

This original contribution to business ethics brings together chapters by leading European and Indian scholars and practitioners. Addressing issues of human values, ethics, spirituality and leadership in business the authors aim to create a dialogue and interchange between Indian and European...

This book answers the question of how soft factors such as corporate cultures and individual and corporate values can be transparently steered. With its C4 management tool and reflecting the seven driving forces of corporate culture, the Values Cockpit is a powerful solution designed to steer...

This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises...