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Brand Fans : Lessons from the World's Greatest Sporting Brands

Smith, Aaron C.T. - 2017

edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on …

Persistent link: https://www.econbiz.de/10012396507

Making a Difference Through Marketing : A Quest for Diverse Perspectives

Plewa, Carolin (ed.); Conduit, Jodie (ed.) - 2016

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in...

Persistent link: https://www.econbiz.de/10012396713

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Kim, Kacy K. (ed.) - 2016 - 1st ed. 2016

Management -- Session 3.5 Channel Surfing and Disintermediation -- Session 3.6 Consumer Behavior I -- Session 3.7 Teaching Award … Networks -- Session 6.6 Branding and Sales Management -- Session 7.1 Gambling, Drinking, Fantasies, and American Football … Management -- Session 9.6 Price, Promotion, and Fees -- Session 9.7 The Use and Impact of Social Media in Marketing Education …

Persistent link: https://www.econbiz.de/10012396564

Proceedings of the 6th International Asia Conference on Industrial Engineering and Management Innovation : Innovation and Practice of Industrial Engineering and Management (volume...

Qi, Ershi (ed.) - 2016 - 1st ed. 2016

The 6th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese …

Persistent link: https://www.econbiz.de/10012698650

Analytics in Smart Tourism Design : Concepts and Methods

Xiang, Zheng (ed.); Fesenmaier, Daniel R. (ed.) - 2017

conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management …

Persistent link: https://www.econbiz.de/10012396200

Management Education : Fragments of an Emancipatory Theory

Klikauer, Thomas - 2017

humanise management education. Inevitably encountering deeply authoritarian business schools, the author sets the rigidity of … communicative action. Management Education outlines measures for preventing Managerialism from colonising learning spaces that would …Chapter 1 Introducing Management Education -- Chapter 2 Humanising Education -- Chapter 3 Encountering Anti …

Persistent link: https://www.econbiz.de/10012396202

In Command of Guardians: Executive Servant Leadership for the Community of Responders

Russell, Eric J. - 2017

First responders in the fire, emergency, and police agencies work in high-risk, critical situations, and require effective leadership. Using the approach of Servant Leadership, Dr. Russell explains how executive level/chief officers can lead their teams by helping responders develop and perform...

Persistent link: https://www.econbiz.de/10012396208

Japanese Management for a Globalized World : The Strength of the Lean, Trusting and Outward-Looking Firm

Watanabe, Satoko - 2018

Japanese management over the last quarter century, identifies the positive and useful attributes that ought to be maintained … environment brought about by the forces of intensifying globalization, the book presents a highly effective management model that … builds on the superior aspects of Japanese-style management while overcoming its weaknesses. It is a multi-layered human …

Persistent link: https://www.econbiz.de/10012396214

Building Efficient Management and Leadership Practices : The Contemporary Relevance of Chester I. Barnard's Thought in the Context of the Knowledge-Based Economy

Zanda, Stefania - 2018

This book examines the relationships among leadership, the quality of the management process and business results …-economic system, oriented towards general aims. A company’s behavior is rational if its constituent elements and management models are … effectiveness. In this book, the conceptual construction of Barnard’s management theory is represented by a synthetic scheme in …

Persistent link: https://www.econbiz.de/10012396244

CIOs and the Digital Transformation : A New Leadership Role

Rizzo, Daniele (ed.); Vaia, Giovanni (ed.) - 2018

This book describes how chief information officers (CIOs) can embrace and drive the digital transformation by providing innovative leadership that uses old skills in a novel way. The book explores ways in which new actors and factors will play a key role in this process and how new relations can...

Persistent link: https://www.econbiz.de/10012396249