Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in...

1. Convergence of Local Enterprises with Large Corporations -- 2. Validation and Modelling of Drivers and Barriers for Multivendor ATM -- 3. Leveraging Technology for Shared Services Transformation -- 4. Coal Sourcing Options for Captive Power Plants of Aluminum Smelters in India -- 5. Managing...