Dieses Buch vermittelt einen umfassenden Überblick über die Arbeitsweise, die Aufgaben, die Möglichkeiten und das Berufsbild des City- und Stadtmarketings. Renommierte Autoren führen die Erkenntnisse verschiedener wissenschaftlicher Disziplinen und praktische Erfahrungen des City- und...

Interpretative Models of Urban Intervention -- Impact of the General Model on Specific Case Studies -- Participation and the Socio-Political Foundations of the Management of Urban Redevelopments -- Case Studies -- Conclusion

World population and the number of city dwellers are steadily growing. Globalization and digitalization lead to an increased competition for skilled and creative labor and other economic resources. This is true not only for firms, but increasingly also for cities. The book elaborates on...

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real...

On Line Citizenship discusses the evolutionary trends of cities in terms of e-government in the present and future technological scenario. The focus is on the transformation of the relationships between city administrations and citizens due to Information and Communication Technology. On a broad...