Information technology and firm performance: An integrative model of the role of complementarities -- Enhancing the performance effects of information technology through de/centralization: The role of corporate exploration and exploitation -- Hybrid strategy and firm performance: The moderating...

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...

Foreword In today's markets, companies face ever growing international competition, radical technological change, and increasingly demanding customers. These developments force managers to focus on core competencies and result in decreasing in-house val- add across industries. Adequate supplier...

The process of firms' growth - in terms of productivity or employment - is a major concern of policy makers. In this context, innovations are considered to play a crucial role in stimulating firms' performance. This book investigates this general hypothesis by looking at three topics: 1. Does...