Edwin Mansfield was a research pioneer into the economics of R and D and technological change. As appreciation and remembrance for his scholarly contributions, eminent scholars have contributed original papers for this edited volume. The authors have followed the 'Mansfieldian' approach of...

This book draws attention to the classics, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and...

University Startups and Spin-Offs teaches university students, researchers, and educators the most effective strategies and tactics for launching their own startups from academic platforms with the backing of school programs, public grants, incubators, seed accelerators, and private partnerships...

Mit der Analyse des Investitionsverhaltens US-amerikanischer Großunternehmen beleuchtet Charlotte L. Schuster die Praxis von Managern, langfristige für kurzfristige Ziele zu opfern. Damit greift sie ein Thema auf, das in Wissenschaft und Wirtschaft zunehmend als Problem wahrgenommen wird, v.a....

Endogene Sunk Costs und die Kostenstruktur -- Endogene Sunk Costs in einem „Love of Variety“ Modell -- Endogene Sunk Costs in einem „Ideal Variety“ Modell -- Anwendungen der Modelle mit endogenen Sunk Costs -- Schlussbemerkungen.

Grundlagen und Begriffsdefinitionen -- Konzeptioneller Bezugsrahmen und Hypothesenbildung -- Datenerhebung und Untersuchungsmethodik -- Untersuchungsergebnisse -- Diskussion der Ergebnisse -- Zusammenfassung.

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...

Fehlschlagende Projekte - insbesondere im Umfeld von Forschung und Entwicklung - werden häufig erst wesentlich später abgebrochen, als eine rationale, ökonomische Betrachtung empfehlen würde. Durch solche verspäteten Abbrüche entstehen Unternehmen jedoch hohe Effizienz- und...

Deals with the topic of out-licensing as a novel form of risk-sharing collaborations. The phenomenon of out-licensing is illustrated by three major case studies of Novartis, Schering and Roche as well as several smaller case studies. This book applies the Nobel Prize awarded economic theory of...

Traditionally resources for R and D projects are allocated via planning and budgeting procedures, evaluation methods and hierarchical decision-committees. This book presents resource allocation via internal markets as an alternative to such hierarchical decision procedures. Internal R and D...