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Chief Marketing Officers at Work
Steimle, Josh - 2016
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...
Persistent link: https://www.econbiz.de/10012398123
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Contingent valuation: a new perspective
Schläpfer, Felix - 2007
valuation surveys. The first hypothesis is that survey respondents are unable to form consistent preferences about unfamiliar …. Theory and evidence suggest that this new survey paradigm largely eliminates the fundamental problems of the conventional … ; preference formation ; referendum ; stated preferences ; survey methodology ; validity ; voting behavior …
Persistent link: https://www.econbiz.de/10003892450
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Do constructed-response and multiple-choice questions measure the same thing?
Hickson, Stephen; Reed, W. Robert - 2009
Persistent link: https://www.econbiz.de/10003871117
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Using surveys to compare the public's and decisionmakers' preferences for urban regeneration : the Venice Arsenale
Alberini, Anna (contributor); Longo, Alberto (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003605249
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Applications and interviews : a structural analysis of two-sided simultaneous search
Wolthoff, Ronald - 2011
Much of the job search literature assumes bilateral meetings between workers and firms. This ignores the frictions that arise when meetings are actually multilateral. I analyze the magnitude of these frictions by presenting an equilibrium job search model with an endogenous number of contacts....
Persistent link: https://www.econbiz.de/10009379737
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Concurrent validity and feasibility of short tests currently used to measure early childhood development in large scale studies : methodology and results
Rubio-Codina, Marta; Araujo, María Caridad; Attanasio, … - 2016
; whereas the short tests were administered in the home by interviewers, as in a survey setting. Concurrent validity of the …
Persistent link: https://www.econbiz.de/10011527322
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The price-setting behavior of Austrian firms : some survey evidence
Kwapil, Claudia; Baumgartner, Josef; Scharler, Johann - 2005
Persistent link: https://www.econbiz.de/10003077017
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The impact of COVID-19 on US firms
Bloom, Nicholas; Fletcher, Robert S.; Yeh, Ethan - 2021
Persistent link: https://www.econbiz.de/10012588208
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Qualitätsmanagement versus Agilität in IT-Unternehmen
Ringbauer, Astrid - 2017
Konzepte des Qualitätsmanagements sowie der Agilität und Gegenüberstellung -- Literaturanalyse zu Qualitätsmanagements und Agilität -- Empirische Auswertung der Interviews -- Problemfelder und Ansatzpunkte für ein agiles Qualitätsmanagement.
Persistent link: https://www.econbiz.de/10012615667
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On the Nature of Effective CIO/CEO Communication : Evidence from an Interview Study
Hütter, Alexander - 2017
This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. The book is empirically based on interviews with CIO/CEO pairs from twelve organizations...
Persistent link: https://www.econbiz.de/10012396435