Showing 1 - 10 of 15
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...
Persistent link: https://www.econbiz.de/10012398123
This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. The book is empirically based on interviews with CIO/CEO pairs from twelve organizations...
Persistent link: https://www.econbiz.de/10012396435
-site survey conducted door to door by a research team from the Survey and Research Center for China Household Finance, the largest … survey center in China – and perhaps the world – that specializes in Chinese household finances. Directed by financial …
Persistent link: https://www.econbiz.de/10014019316
Information technology and firm performance: An integrative model of the role of complementarities -- Enhancing the performance effects of information technology through de/centralization: The role of corporate exploration and exploitation -- Hybrid strategy and firm performance: The moderating...
Persistent link: https://www.econbiz.de/10013522897
Register Sample Telephone Survey in Lucerne (Switzerland) -- Part IV: Data Quality: Factors Affecting Measurement Error in … knowledge on this topic. However, technical conditions are changing rapidly and the challenge for survey researchers to stay up … rising number of so-called "mobile-onlys", this particular field of telephone survey research becomes more and more important …
Persistent link: https://www.econbiz.de/10013522965
Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of...
Persistent link: https://www.econbiz.de/10012396209
Introduction: A framework for inclusive leadership -- The Context - Transformations and Pragmatism -- The New Inclusions -- How Leadership Tasks Become Inclusive -- Seasons of a Leadership Development Journey -- Overall Conclusions and Outlook
Persistent link: https://www.econbiz.de/10012396226
The book focuses on the historical, political, economic, and cultural elements of Korea and the strong influence these have on women leaders in the nation. Gender inequality and underutilization of female talent are deeply rooted and widespread in Korean society, and women’s appointment to...
Persistent link: https://www.econbiz.de/10012396990
The term ‘wasta’ stems from the Arabic root for ‘middle’ or ‘medium' and describes the phenomenon of using ‘connections’ to find job, government services or other favors to circumvent bureaucracy or bypass the system as a whole. The effects of ‘wasta’ may be both positive or...
Persistent link: https://www.econbiz.de/10012397139
This book provides a survey of the academic research and knowledge on the economics and management of professional … League -- 6. If you can play, you get the pay!? A Survey on Salary Discrimination in the National Hockey League -- 7. Team …
Persistent link: https://www.econbiz.de/10012397688