This edited volume explores how the rapid development of business model innovation changes innovation management at an … identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in … terms of creativity, product development, and process change. In line with the constant globalization of innovation, the …

This book presents the emerging paradigm and methodology, Open Innovation 2.0 (OI2), which aims to help drive … significant structural changes and benefits through digital innovation to society and industry. It highlights how new services and …, this book leverages more than five years of research by the EU Open Innovation Strategy Policy group. Popularized in the …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated … by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation …

Innovation 2.0 -- Laboratory Experiments as a Tool in the Empirical Economic Analysis of High-Expectation Entrepreneurship … Entrepreneurial Fusion: Achieving Interaction Resonance in Micro-innovation Ecology -- Experiencing Experiments: A Multiplayer Game … Experimentation: What is the Role of Design-led Innovation and Design-led Prototyping in Developing Novel Business Models? -- Taking …

innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the … integration of market pull and technology push activities in the innovation process. …Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite …