the Ma concept in new innovation activities lies in the thinking and activities of the leading practitioners. However …;#x9D; and Innovation Management""; ""1.1 Ma Thinking: What Is â#x80;#x9C;Ma?â#x80;#x9D;""; ""1.2 Examples of Ma in … Innovation in Global High Tech Companies: The Lessons of Business Model Innovation in Apple and Cisco Systems""; ""3.1 Ma …

Exploring the theoretical concept of collaborative dynamic capabilities, this book illustrates how service innovation … businesses, the author provides detailed case studies and answers topical questions about generating service innovation across … different industries. Making a new and thought-provoking contribution to research on innovation and technology management, this …

This edited volume explores how the rapid development of business model innovation changes innovation management at an … identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in … terms of creativity, product development, and process change. In line with the constant globalization of innovation, the …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated … by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation …

innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the … integration of market pull and technology push activities in the innovation process. …Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite …