This edited volume explores how the rapid development of business model innovation changes innovation management at an … identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in … terms of creativity, product development, and process change. In line with the constant globalization of innovation, the …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated … by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation …

studying the user-centric innovation method of design thinking for many years now to gain a deep, evidence-based understanding … part of the book addresses issues of documentation and information transfer in innovation processes. By taking the … understanding of innovation to a new level that is relevant to all disciplines, our research provides a significant contribution …

our knowledge about innovation drives the HPI Stanford Design Thinking Research Program. Since 2008 scientists from the … provide guidance and inspiration for all practitioners interested in really comprehending innovation. As we gain a deeper … understanding of design innovation processes, the probability of breakthrough innovation increases. …

innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the … integration of market pull and technology push activities in the innovation process. …Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite …

University in Palo Alto and the Hasso Plattner Institute in Potsdam. Understanding the evolution of innovation, and how to …: understanding innovation and how design thinking fosters it, which was the motivation for all the research work that is reported on …