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~isPartOf:"SpringerLink / Bücher"
~person:"Büttner, Miriam"
~subject:"Schätzung"
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Schätzung
Brand image
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Brand loyalty
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
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