India is still perceived by some as a developing country that has yet to create world-class products of its own …. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are …Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the …

.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the … Conventional Wisdom on Innovation Strategies -- 6.Investigating India’s Small Car Industry: Emergence of a Lead Market for Frugal … Designs -- 7.Profile of India’s Automobile Industry -- 8.Role of Small Cars in India’s Passenger Car Segment -- 9.Shaping the …