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Strategic Marketing and Innovation for Indian MSMEs

Srinivasan, R. - 2017

them? -- Research design -- Pilot study -- Main data collection -- Data analysis -- Inference -- Future MSMEs in India …

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Strategic Marketing Cases in Emerging Markets

Adhikari, Atanu (ed.); Roy, Sanjit Kumar (ed.) - 2017

G. Shainesh, Indian Institute of Management, Bangalore, India This is a fascinating set of insights, for students and …Nestlé in Mexico: The Good Food Versus the Good Life Dilemma -- Tanishq: Bringing Jewellery to Daily Life -- ABC India …

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Strategic Business Decisions : A Quantitative Approach

Srinivasan, R. - 2014

This book presents the essential concepts of operations research and engineering management in a structured manner. Starting with the basic functions of management - planning, organizing, leading and controlling - it introduces the reader to the process of strategic decision-making, covering the...

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