This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver …, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot … other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics …

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations …, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional … insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells …

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective …, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it … attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of …

Management and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market …In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such …. Contents Management and Identification of High Potentials Marketing Concepts Marketing within Human Resources Market Research …