Sektorales Marketing — Impulsgeber für Wissenstransfer und Innovation im Marketing -- Marketing Fast Moving Consumer Goods — Der Nukleus der sektoralen Sichtweise -- Handel im Spannungsfeld von Marketing, Distribution und Kooperation -- Investitionsgütermarketing bzw. Business-to-Business...

Die systematische Planung und Entwicklung neuer Produkte, Dienstleistungen und Problemlösungen erlaubt es Unternehmen, auf dem Markt erfolgreich zu sein und durch Wertschöpfung zum Erfolg der Gesellschaft beizutragen. Die Prinzipien systematischer Entwicklung müssen für materielle oder...

International Insurance Markets: Between Global Dynamics and Local Contingencies—An Introduction -- The United States Insurance Market: Characteristics and Trends -- The Japanese Insurance Market and Companies: Recent Trends -- The UK Insurance Industry—Structure and Performance -- The...

A Theoretical Framework -- Specifications and Assumptions -- Underlying Equilibrium Growth Paths -- Variations in Employment -- Some Important Implications -- Exchange Rate Overshooting -- Exchange Rate Determination -- Issues Regarding Exchange Rate Determination -- Time Series Properties of...

Information and communication technologies (ICTs) create potentials for considerable productivity gains and for higher economic growth. However, ICTs also pose varied challenges to firms in order to benefit from these potentials. Highlighting the importance of innovations, firm-sponsored...

The process of firms' growth - in terms of productivity or employment - is a major concern of policy makers. In this context, innovations are considered to play a crucial role in stimulating firms' performance. This book investigates this general hypothesis by looking at three topics: 1. Does...