The concept of customer loyalty has come to play an important role in established businesses. It is a well-known fact that a higher level of customer loyalty leads to greater company success. As a result, instruments of Relationship Marketing and the role played by trust and the creation of...

Marko Bender analyzes the impact of spatial proximity between venture capitalists and new ventures throughout the investment process. He elaborates a comprehensive theoretical framework and empirically validates resulting hypotheses concerning the observed spatial proximity and the impact of...

Zwar nutzten Unternehmen in den letzten Jahren verstärkt Corporate-Venture-Capital-Programme, doch blieb die wissenschaftliche Diskussion zu Zielsetzungen und stategischen Wirkungen solcher Programme bisher begrenzt. Behrend Freese geht der Frage nach, welchen strategischen Mehrwert...

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of...

The importance of entrepreneurship for achieving economic growth in contemporary economies is widely recognized, both by policy makers and economists. However, empirical evidence linking entrepreneurship to economic growth is scarce. Empirical Analysis of Entrepreneurship and Economic Growth...