-- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand … consumers? –exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese …Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re …

Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand -- Case Study: Loop Extension at Filippa K …This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the … consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand … websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses …

their brand. They ignore the fact that technology is an enabler of the “experience” it is not “the experience”. Customers …

assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …