feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big …

Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale … quantitative surveys using samples from three countries. Contents Interdisciplinary Literature Review on Trust Conceptualizing and … Identifying the Role of eWOM Trust Developing the eWOM Trust Scale by Testing its Dimensionality, Reliability, Validity and …

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings … tactical level is given as well as guidance on linking trust and reputation management to existing information systems …Introduction -- A Brief Overview of Trust and Reputation Over Various Domains -- Computational Trust and Reputation …