vDie Einführung neuer Produkte am Markt ist von zentraler Bedeutung für die Wettbewerbsfähigkeit eines Unternehmens. Dabei sind in den letzten Jahren insbesondere Marketingmaßnahmen in der Phase vor der physischen Markteinführung in den Blickpunkt des Interesses gerückt. Die...

Jati K. Sengupta examines the market dynamics of the evolution of industry and the impact of new technology with R&D and knowledge capital. The book builds the theory of innovations in the contexts of the high-tech industries of today such as computing and telecommunications

This book focuses on the theory and practice involved in the management of innovative activities that enhance the competitiveness of enterprises, industries and economies. It presents a multi-criteria approach to the problem of selecting effective innovative projects and innovative technologies...

This book presents a series of studies on the socio-economic impacts of tourism, with a special focus on the determinants of tourism competitiveness at the destination level. The authors offer a systematic overview of this important issue, presenting relevant empirical studies from different...

Introduction -- Innovation in Low-Tech Industries: Current Conditions and Future Prospects -- Economic Relevance and the Future Potential of Non-R&D-Intensive Industries -- Patent Activities in Non-R&D-Intensive Technology Areas -- The Development of Qualification and Employment Structures in...

Recent developments in economics have gone from the recognition of the importance of innovation for growth and the exploration of innovation mechanisms to the incorporation of the results of the previous research into economic models. An important lesson to be drawn from all this research is...

The key arguments and debates about globalization have raised searching questions about the significance of national and regional borders for the competitive strategies of individuals, firms and industries. Global Competitiveness and Innovation seeks to address these issues by exploring four key...

This book discusses the latest theoretical advances in regional innovation research, presents empirical cases involving the development of regional innovation systems (RISs), and explores regional innovation policy approaches. Grounded in the extensive literature on RISs, it addresses...