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Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
Weiß, Stefanie - 2015
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...
Persistent link: https://www.econbiz.de/10012819101
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Stakeholder Integration in Service Innovation
Jonas, Julia M. - 2018
Julia M. Jonas examines stakeholder integration and its’ dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with its’...
Persistent link: https://www.econbiz.de/10012396516
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The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Sänn, Alexander - 2017
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...
Persistent link: https://www.econbiz.de/10012397476
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Sustainability and Energy Management : Innovative and Responsible Business Practices for Sustainable Energy Strategies of Enterprises in Relation with CSR
Weber, Gregor - 2018
In this book Gregor Weber deals with enterprises and the pool of challenges including energy efficiency and sustainability they are confronted with. His research results in a two level model supporting enterprises on innovative and responsible business practices. It was awarded with the...
Persistent link: https://www.econbiz.de/10012397670
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Valuing Corporate Innovation : Strategies, Tools, and Best Practice From the Energy and Technology Sector
Friedl, Gunther (ed.); Kayser, Horst J. (ed.) - 2018
This book presents tools for valuing and controlling corporate innovation. It combines a well-established theoretical framework with case studies at Siemens that illustrate the practice of valuing and controlling innovation and underline the strong link between theoretical concepts and practical...
Persistent link: https://www.econbiz.de/10012397692
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Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
Fraß, Alexander - 2016
activities of a leading forklift dealership in North Germany …
Persistent link: https://www.econbiz.de/10012397866
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German-Turkish Perspectives on IT and Innovation Management : Challenges and Approaches
Bakırcı, Fehim (ed.); Heupel, Thomas (ed.);  … - 2018
, Germany. He is a professor of business administration, with a focus on cost accounting and controlling. Since 2009 he has been … vice rector of research at the FOM University of Applied Sciences in Essen, Germany. His research focuses on the fields of … Applied Sciences in Nuremberg, Germany. Üstün Özen is professor at the Faculty of Economics and Administrative Sciences and …
Persistent link: https://www.econbiz.de/10012398054
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Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
Arnold, Christian (ed.); Knödler, Hermann (ed.) - 2018
Die Beitragsautoren diskutieren ein breites Spektrum betriebs- und volkswirtschaftlich relevanter Aspekte der Service-Ökonomie. Untersucht werden die Integration von Kunden in den Prozess der Leistungserstellung sowie die Wirkungen der Informatisierung auf den Arbeitsmarkt, das...
Persistent link: https://www.econbiz.de/10012429439
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Automatisierte Geldanlage : Determinanten und Einflussbedingungen der Akzeptanz von Investment Management FinTechs
Gulden, Julian - 2019
Julian Gulden untersucht Determinanten und Kontextfaktoren der Akzeptanz und Nutzung von Investment Management FinTechs. Auf Basis eines Modells mit theoretisch und praktisch hergeleiteten Einflussfaktoren werden Konsumentenbedürfnisse und Konsumentenverhalten analysiert. Es lässt sich...
Persistent link: https://www.econbiz.de/10012401657
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Digitale Kultur des Teilens : mit Sharing nachhaltiger Wirtschaften
Behrendt, Siegfried (ed.); Henseling, Christine (ed.);  … - 2019
Die Sharing Economy boomt. Die Beitragsautoren des vorliegenden Sammelbandes untersuchen Motive, Einstellungen und Effekte dieser neuartigen digitalen Kultur des Teilens und zeigen ihre Potentiale für nachhaltiges Wirtschaften auf. Sie beleuchten innovative Onlineplattformen des Peer-to-Peer...
Persistent link: https://www.econbiz.de/10012401690