The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop...

Einleitung -- Versicherungswirtschaft in Deutschland -- Herausforderungen an die Versicherungswirtschaft -- Grundlagen der Industrialisierung in der Versicherungswirtschaft -- Industrielle Exzellenz -- Industrialisierung in der Versicherungspraxis -- Grundlagen der Entwicklung von...

Was macht Service sexy? Altersheime und Leuchttürme ... -- Sexy-Faktor Inneres Bild Von Altersheimen und Wurstküchen ... -- Sexy-Faktor Beziehungen Von Freunden und Fans ... -- Sexy-Faktor Werte Erkrankt an Homo sapiens ... -- Sexy-Faktor Bezugsgruppe Hunde bestäuben selten Bäume ... --...

Vom Service zur Service-Marke -- Die Bedeutung von Bezugsgruppen, Kunden-Fans und Customer Lifetime Value -- Was ist Service-Innovation? -- Die zehn Regeln des Service-Design -- Reklamationsbehandlung, gewusst wie -- Emotionales Marketing -- Team-Marketing.

This open access book examines the economic, social, and psychological consequences of manufacturing plant closure at the individual level. Using an original data set of over 1,200 workers from Switzerland who lost their manufacturing jobs after the financial crisis of 2008, the author analyzes...

Economic growth across countries during the last 30 years or so has displayed 'dual' divergence between developed and developing countries, and among developing countries. The structural transformation has been either slow or of an anomalous nature. The study addresses these and suggests how...

This book highlights a number of social sustainability issues at different stages of the supply chain, and demonstrates how these issues can be addressed by adopting social sustainability practices in the manufacturing supply chain. In the wake of emerging social issues in developing countries,...

This book covers the strategic use of continuous improvement (CI) techniques for manufacturing performance improvement. It focuses primarily on strategies that can be adopted by small and middle-sized enterprises in manufacturing in order to meet the global challenges and competition. The book...

Markus Hammer investigates a time-based and analytics-supported operations management approach. He explores five perspectives: 1) the needs of industry, in particular manufacturing in process industries, 2) the impact of digitization, with focus on Big Data and analytics, 3) the management of...