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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019

Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as … well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many …Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics …

Persistent link: https://www.econbiz.de/10012395948

A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Mooi, Erik - 2011

1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis … with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a …

Persistent link: https://www.econbiz.de/10014425261

A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko - 2014 - 2nd ed. 2014

This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as...

Persistent link: https://www.econbiz.de/10013523130

Equity Valuation and Negative Earnings : The Case of the dot.com Bubble

Matias Gama, Ana Paula - 2017

Building upon Feltham and Ohlson models, this book examines positive loss-earnings within the context of the dot.com bubble during the boom years of the late 1990s bull market. The strong demand for equity financing captured the imagination of investors from Europe and U.S. like never before....

Persistent link: https://www.econbiz.de/10012397332

Gender and Innovation in the New Economy : Women, Identity, and Creative Work

Poutanen, Seppo - 2017

This book provides a thorough and novel examination of the gendered nature of innovations in the new economy. It tracks the contemporary shift from heavy industry to game industry and how this has altered relationships between gender, identity, corporate culture, creative work, and the future of...

Persistent link: https://www.econbiz.de/10012398370

Who Gets Funds from China’s Capital Market? : A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs

Wang, Jiazhuo G. - 2013

Preface -- Acknowledgment -- SME and SME Board of China’s Capital Market -- What Can Batteries Power? -- A Leading Miner in "Urban Mining" -- A Pioneer: Moving towards New Agriculture.- The King of Mobile Game -- You Only Need to Dial One Number -- The Bird of the First Light -- Has the Era of...

Persistent link: https://www.econbiz.de/10014017423

Entrepreneurships, the New Economy and Public Policy : Schumpeterian Perspectives

Cantner, Uwe (contributor); Dinopoulos, Elias (contributor); … - 2005

Persistent link: https://www.econbiz.de/10013520475

Internetwirtschaft 2010 : Perspektiven und Auswirkungen Studie für das Bundesministerium für Wirtschaft und Arbeit

Welfens, Paul J. J.; Jungmittag, Andre; Zoche, Peter; … - 2005

Zusammenfassung -- Summary -- Einführung und Grundlagen -- Digitale Wirtschaft: I&K-Dynamik, Konvergenz alternativer Kommunikationsplattformen und makroökonomische Fundierung -- Internationale Erfahrungen mit der Internetexpansion, technischer I&K-Fortschritt, Strukturwandel und Regulierungen...

Persistent link: https://www.econbiz.de/10014014134

The Emerging Digital Economy : Entrepreneurship, Clusters, and Policy

Johansson, Börje (contributor); … - 2006

This book provides a balanced, empirically-based view of the 'Digital Economy,' and explores its regional and geographical import in areas where the Digital Economy meets more traditional patterns. More than just an interpretive analysis, this book utilizes empirical evidence in its assessment...

Persistent link: https://www.econbiz.de/10013520556

The New Nasdaq Marketplace

Schwartz, Robert A. (contributor); … - 2007

The Nasdaq Stock Market has been reengineered in recent years from a competitive dealer market to a modern hybrid. The broader Nasdaq marketplace, including ECNs and ATSs, has also experienced substantial growth and development. This conference brought together leading buy-side and sell-side...

Persistent link: https://www.econbiz.de/10013520696