The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...

The aim of this edited book is to provide a comprehensive overview of the opportunities and challenges related to innovation for sustainability. Combining work from both emerging and established scholars in different academic fields, this book provides an integrated understanding of the topic...

‘It is of great value to complement the limitations of contemporary mainstream economic growth discourse by exploiting the complex relations between technology, development, and inequality, while concurrently providing a better academic orientation in the era of the upcoming Industrial...

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these...

Vorworte: Reihenherausgeber: Prof. René Schmidpeter -- Alexandra Hildebrandt / Werner Landhäußer: Die Rolle der Digitalisierung: denken – verstehen - handeln -- Alexandra Hildebrandt / Werner Landhäußer: Die wichtigsten Fragen zur Digitalisierung von A bis Z -- Raimund Frey: Das Fenster...

Part I Critical review of the orthodox economy -- 1 paradigms -- 2 the commodification of nature and its consequences -- 3 Foundations and instruments of environmental economics -- 4 Free market and sustainability -- 5 Sustainable development in the Brundtland report and its distortion -- Part...

This book provides insight into the implementation of Life Cycle approaches along the entire business value chain, supporting environmental, social and economic sustainability related to the development of industrial technologies, products, services and policies; and the development and...

Chapter 1 Entering the Green Industrial Revolution -- Chapter 2 The Theory of Green Development -- Chapter 3 Global Ecological Crisis -- Chapter 4 Green Developments in China -- Chapter 5 Green Development Plan -- Chapter 6 Local Green Practice -- Chapter 7 Green Enterprise Innovation -- Chapter...