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In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the...
Persistent link: https://www.econbiz.de/10011685638
This book presents recent research directions that address management in the information economy. The contributors …Managing in the Information Economy: Current Research Issues presents the recent research directions that address the … Information Economy, Structure and the Organization of the Information Economy, Marketing and Ecommerce, Emerging Issues in the …
Persistent link: https://www.econbiz.de/10013520728
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how...
Persistent link: https://www.econbiz.de/10012396579
Wissen ist die zentrale Ressource von Unternehmen, welche Mitarbeiter benötigen, um innovative Produkte und Dienstleistungen entwickeln zu können. Dokumentiertes Wissen, wie Patente, Strategiemodelle, Best Practices oder Benchmark-Beschreibungen, lässt sich effizient in digitaler Form...
Persistent link: https://www.econbiz.de/10013517036
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theory and management. This book is of interest to scholars in philosophy, biology, information systems, communications …
Persistent link: https://www.econbiz.de/10013520431
Im Kräftefeld von Unternehmenszielen, Identität und Reputation besitzt die Unternehmenskommunikation Hebelwirkung. Die Autoren zeigen auf, wie identitätsorientierte Kommunikation funktioniert. Sie integrieren verschiedene Modelle aus den Disziplinen Marketing, Branding, Corporate Identity und...
Persistent link: https://www.econbiz.de/10014425084
Trotz ihrer herausragenden Bedeutung für die Volkswirtschaft ist über das Finanzierungsverhalten von Familienunternehmen und ihre unternehmerischen Entscheidungen bisher wenig bekannt. Markus Ampenberger analysiert für den deutschen Kapitalmarkt, inwiefern sich börsennotierte...
Persistent link: https://www.econbiz.de/10014425127
This book is the first book that provides comprehensive economic analysis of cross-border outsourcing by Japanese manufacturing firms based on microdata. Previous literature on many other countries has often been constrained by limited data availability about outsourcing, but research contained...
Persistent link: https://www.econbiz.de/10012396749
This book uncovers the mysterious social and political structures of China's "Third Front," the large state-sponsored development of inland China during the late Maoist period. This movement gave birth to a few important industrial bases such as Panzhihua and Liupanshui and had significant...
Persistent link: https://www.econbiz.de/10012397580