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Die Soziologie, der Gestaltwille und die Marke : Soziale Systeme verstehen und führen

Homann, Timm (ed.); Zschiesche, Arnd (ed.); … - 2015

Soziologie und Markensoziologie -- Markenmanagement und Gestaltführung -- Markentechnik und Markenrecht -- Kultur der … soziales Phänomen ist, das sich betriebswirtschaftlich auswirkt. Die Soziologie wird als anwendungsorientierte Lehre erkennbar … wissenschaftlich fundiert mit der Führung von (Marken-)Systemen beschäftigt. Der Inhalt • Soziologie und Markensoziologie …

Persistent link: https://www.econbiz.de/10014020193

Markensoziologische Werbung : Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder

Errichiello, Oliver Carlo - 2013

Beispiel Italien und der Fiat-Werbung in Deutschland · Werbegeschichte der Marke Fiat · Markensoziologische Grundregeln … Soziologie und Psychologie · Marketing- und Vertriebsverantwortliche Der Autor Oliver Carlo Errichiello promovierte bei Prof. Dr …

Persistent link: https://www.econbiz.de/10014016359

The Origin of the Capitalist Firm : An Entrepreneurial/Contractual Theory of the Firm

Zhang, Weiying - 2018

The book addresses the entrepreneurial origin of the capitalist firm and its asymmetric contractual relationships between capitalists, workers, managers and entrepreneurs, and explains the origin of the firm by focusing on entrepreneurship. A hidden action model shows how assigning residual...

Persistent link: https://www.econbiz.de/10012396298

The Great Mindshift : How a New Economic Paradigm and Sustainability Transformations go Hand in Hand

Göpel, Maja - Wuppertal Institut für Klima, Umwelt, Energie - 2016

This book describes the path ahead. It combines system transformation research with political economy and change leadership insights when discussing the need for a great mindshift in how human wellbeing, economic prosperity and healthy ecosystems are understood if the Great Transformations ahead...

Persistent link: https://www.econbiz.de/10011684544

Thomas Robert Malthus

Reisman, David - 2018

Thomas Robert Malthus (1766-1834) was a leading figure in the British classical school of economics, best-known for extending the insights of Adam Smith at a time of revolutionary improvements in agriculture and industry. This book explores the way in which he accounted for the tendency to...

Persistent link: https://www.econbiz.de/10012396920

Housing Economics : A Historical Approach

Meen, Geoffrey - 2016

The world has still to emerge fully from the housing-triggered Global Financial Crisis, but housing crises are not new. The history of housing shows long-run social progress, littered with major disasters; nevertheless the progress is often forgotten, whilst the difficulties hit the headlines....

Persistent link: https://www.econbiz.de/10012397571

Work, Wealth, and Postmodernism : The Intellectual Conflict at the Heart of Business Endeavour

Bowden, Bradley - 2018

This work examines the rise of postmodernism in management scholarship and argues that the prevalence of postmodernist thought reflects a lack of understanding by management researchers of the core principles upon which Western business endeavour is based. The author highlights postmodernism’s...

Persistent link: https://www.econbiz.de/10012397608

Money and Calculation : Economic and Sociological Perspectives

Amato, Massimo (ed.); Doria, Luigi (ed.); Fantacci, Luca (ed.) - 2010

Money is an important instrument of calculation: as a unit of account and means of payment, it serves the purpose of exchange. Yet, it is increasingly becoming itself an object of exchange and calculation on financial markets, which tend less to the production and exchange of real goods. The...

Persistent link: https://www.econbiz.de/10012053895

A Social Theory of the WTO : Trading Cultures

Ford, Jane - 2003

Traditional theories suggest that developing countries lack influence in the trade regime. In this text, Jane Ford uses a social theory or constructivist approach to show that developing countries played a critical role in strengthening multilateralism in the World Trade Organization

Persistent link: https://www.econbiz.de/10012054379

Markensoziologie kompakt – Basics für die Praxis : Eine Kurzanleitung für die erfolgreiche Markenführung

Zschiesche, Arnd - 2015

Grundlagen der Markensoziologie: Marke als sozialer Wille, Bündnis und organisches System.- Markenführung und Markenaufbau: Marke als positives Vorurteil und als Ergebnis von Wiederholung -- Merkmale starker Marken: Stabilität, Anziehungskraft und Sicherheit durch Selbstähnlichkeit --...

Persistent link: https://www.econbiz.de/10014020142

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