Problemstellung der internationalen Marktbearbeitungsformen im Vertrieb -- Grundlagen der Marktbearbeitungsformen und ihrer Entwicklung -- Theoretischer Bezugsrahmen und Modellableitung -- Entscheidungskriterien aus dem praktischen Umfeld und Vergleich zur Theorie -- Implikationen und...

Dieser Ratgeber vermittelt die entscheidenden Faktoren für ein erfolgreiches Marketing in China. Praxisorientiert und verständlich bringt er auf den Punkt, wie Unternehmen in diesem ebenso spannenden wie herausfordernden Marktumfeld bestehen können. Anhand zahlreicher Beispiele erhält der...

This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability,...

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value...

This book develops John Rawls’s theory of justice by adding reality-based analyses. This is accomplished by answering the question of who makes rules and how, and by providing new answers to three of today’s most practical and critical issues. The question of who and how makes rules is...

This book employs a variety of economic and philosophical methodologies in order to discover the philosophical implications of creative destruction, competition regulation, and the role that businesses or market agents play. Instead of discussing these relations in a purely abstract manner,...