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Markensoziologische Werbung : Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder

Errichiello, Oliver Carlo - 2013

Beispiel Italien und der Fiat-Werbung in Deutschland · Werbegeschichte der Marke Fiat · Markensoziologische Grundregeln … Soziologie und Psychologie · Marketing- und Vertriebsverantwortliche Der Autor Oliver Carlo Errichiello promovierte bei Prof. Dr …

Persistent link: https://www.econbiz.de/10014016359

Die Soziologie, der Gestaltwille und die Marke : Soziale Systeme verstehen und führen

Homann, Timm (ed.); Zschiesche, Arnd (ed.); … - 2015

Soziologie und Markensoziologie -- Markenmanagement und Gestaltführung -- Markentechnik und Markenrecht -- Kultur der … soziales Phänomen ist, das sich betriebswirtschaftlich auswirkt. Die Soziologie wird als anwendungsorientierte Lehre erkennbar … wissenschaftlich fundiert mit der Führung von (Marken-)Systemen beschäftigt. Der Inhalt • Soziologie und Markensoziologie …

Persistent link: https://www.econbiz.de/10014020193

Gender, Class and Occupation : Working Class Men doing Dirty Work

Simpson, Ruth - 2016

This insightful new study explores an emerging and growing interest in Sociology and Organization Studies which concerns the meanings and experiences of ‘dirty’ work. Based on a unique study of male street cleaners, refuse collectors, graffiti removers and butchers, and drawing on Bourdieu...

Persistent link: https://www.econbiz.de/10012398198

Emerging Risks in a World of Heterogeneity : Interactions Among Countries with Different Sizes, Polities and Societies

Tadokoro, Masayuki (ed.); Egashira, Susumu (ed.); … - 2018

Preface -- Part I Size -- Chapter 1: Mega-states vs. Compact Powers: Risks in the Emerging International System -- Chapter 2: Effects of the Size of a Country on its Economic Performance -- Part II Political Regimes and Social Structure -- Chapter 3: Analyzing Dependence and Conflict in a...

Persistent link: https://www.econbiz.de/10013341691

Drachenflug : Wirtschaftsmacht China quo vadis?

Becker, Helmut (contributor); Straub, Niels (contributor) - 2007

Geschichte — Chinas langer Marsch durch die Weltgeschichte -- 4000 Jahre Drachenflug -- Drachen-Staat und -Gesellschaft zwischen Tradition und Moderne -- Außenbeziehungen — Der Drache und die „Barbaren“ -- Resümee: Hält der Drache politischen Kurs? -- Gesellschaft im Umbruch -- Warum...

Persistent link: https://www.econbiz.de/10014014304

The Confiscation of American Prosperity : From Right-Wing Extremism and Economic Ideology to the Next Great Depression

Perelman, Michael - 2007

This book argues that the right-wing revolution in the United States has created deepening inequality and will lead to economic catastrophe. The author makes the case that over the past three decades the rich have confiscated wealth and income from the poor and middle class to a far greater...

Persistent link: https://www.econbiz.de/10012054212

Emergent Phenomena in Housing Markets : Gentrification, Housing Search, Polarization

Diappi, Lidia - 2013

The housing market, like every market, is the product of thousands of interacting buyers and sellers driven by different interests. But unlike other markets, the housing market is able to profoundly transform the socioeconomic structure and the image of a city. Very often, changes in urban space...

Persistent link: https://www.econbiz.de/10014016125

Thomas Robert Malthus

Reisman, David - 2018

Thomas Robert Malthus (1766-1834) was a leading figure in the British classical school of economics, best-known for extending the insights of Adam Smith at a time of revolutionary improvements in agriculture and industry. This book explores the way in which he accounted for the tendency to...

Persistent link: https://www.econbiz.de/10012396920

Housing Economics : A Historical Approach

Meen, Geoffrey - 2016

The world has still to emerge fully from the housing-triggered Global Financial Crisis, but housing crises are not new. The history of housing shows long-run social progress, littered with major disasters; nevertheless the progress is often forgotten, whilst the difficulties hit the headlines....

Persistent link: https://www.econbiz.de/10012397571

Work, Wealth, and Postmodernism : The Intellectual Conflict at the Heart of Business Endeavour

Bowden, Bradley - 2018

This work examines the rise of postmodernism in management scholarship and argues that the prevalence of postmodernist thought reflects a lack of understanding by management researchers of the core principles upon which Western business endeavour is based. The author highlights postmodernism’s...

Persistent link: https://www.econbiz.de/10012397608

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