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This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the...
Persistent link: https://www.econbiz.de/10012395819
This book presents the latest research and novel case studies on crime and corruption in the tourism and hospitality industry. It approaches tourism as both a globalised business impacting the livelihood of millions of people, and a highly challenging field of action for national legislators and...
Persistent link: https://www.econbiz.de/10012395918
The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second,...
Persistent link: https://www.econbiz.de/10012396055
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...
Persistent link: https://www.econbiz.de/10012396151
This book introduces readers to a powerful method for cross-cultural due diligence in mergers and organizational collaborations. It employs the context of joint ventures between local communities and companies in the domain of hospitality in emerging tourism destinations. The book first analyzes...
Persistent link: https://www.econbiz.de/10012397983
This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages...
Persistent link: https://www.econbiz.de/10012397985
Chapter 1: Destination ASEAN, Beyond 2015 -- Chapter 2: Factors Affecting Willingness of Foreign Tourists to Spend Money in Benefiting Local People -- Chapter 3: Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination -- Chapter 4: Hedonic Shopping Motivation: Does...
Persistent link: https://www.econbiz.de/10014018380
Einleitung -- 1. Social Media Marketing-Leitfaden für die Gastronomie -- 2. Social Media Marketing-Leitfaden für die … Hotellerie -- Fachlexikon und Glossar -- Leserservice: Auszugsweise Auflistung weiterer am Markt befindlicher Leitfäden -- Anhang. … Onlinemarketingmaßnahmen Die Zielgruppen Entrepreneurs und Manager in Dienstleistungsunternehmen, besonders der Gastronomie- und der …
Persistent link: https://www.econbiz.de/10014016772
Persistent link: https://www.econbiz.de/10014019455
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral...
Persistent link: https://www.econbiz.de/10012397865