Jaafar Pyeman (ed.); Wan Rashid, Wan Edura (ed.); … - 2016 - 1st ed. 2016
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang …, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the … conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original …