“China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep...

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term ‘consumption’ is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks...

This book offers a comprehensive overview of sustainability and management in India and through its insightful essays highlights the complex and multifaceted nature of sustainability as a concept. It also demonstrates the debates surrounding the concept of sustainability and its ramifications...

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

This book constitutes the proceedings of the 10th International IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2016, held in Vienna, Austria, in December 2016. The conference provided an international forum for the broader IFIP...

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

This book is the ninth volume in this series which explores the life of Nobel Price-winning economist F.A. Hayek (1899-1992). Hayek was famous for promoting an Austrian version of classical liberalism: this multi-volume biography examines the evolution of Hayek’s life and influence. In this...

F.A. von Hayek (1899-1992) was a Nobel Prize winning economist, famous for promoting an Austrian version of classical liberalism. The multi-volume Hayek: A Collaborative Biography examines the evolution of his life and influence. Two concepts of civilization revolve around power - should it be...

Funded by the tobacco and fossil fuel industries, the Mises- and Hayek-inspired ‘free’ market has adopted ‘The Slogan of Liberty’ - but should their faith-based assertions be accorded the same epistemological status as a science? If Austrian economics is a branch of divinely revealed...

This book is the seventh volume in this series which explores the life of Nobel Price-winning economist F.A. Hayek (1899-1992). The volume uses archival material, juxtaposed with Hayek’s published work to challenge the existing perceptions of his life and thought. It examines the methods by...