Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

This book constitutes the proceedings of the 10th International IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2016, held in Vienna, Austria, in December 2016. The conference provided an international forum for the broader IFIP...

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

This book is the ninth volume in this series which explores the life of Nobel Price-winning economist F.A. Hayek (1899-1992). Hayek was famous for promoting an Austrian version of classical liberalism: this multi-volume biography examines the evolution of Hayek’s life and influence. In this...

F.A. von Hayek (1899-1992) was a Nobel Prize winning economist, famous for promoting an Austrian version of classical liberalism. The multi-volume Hayek: A Collaborative Biography examines the evolution of his life and influence. Two concepts of civilization revolve around power - should it be...

Funded by the tobacco and fossil fuel industries, the Mises- and Hayek-inspired ‘free’ market has adopted ‘The Slogan of Liberty’ - but should their faith-based assertions be accorded the same epistemological status as a science? If Austrian economics is a branch of divinely revealed...

This book is the seventh volume in this series which explores the life of Nobel Price-winning economist F.A. Hayek (1899-1992). The volume uses archival material, juxtaposed with Hayek’s published work to challenge the existing perceptions of his life and thought. It examines the methods by...

This tenth part of Robert Leeson's collaborative biography of Friedrich August von Hayek explores Hayek’s thought on the free market and democracy. Using an unparalleled array of archival materials, Leeson reconstructs Hayek’s thinking as the notorious economist and his acolytes set about...

Dieses Fachbuch fokussiert auf das sport- und gesundheitstouristische Nachfrageverhalten der "Generation plus". Einer Konsumentengruppe in ihrer zweiten Lebenshälfte, die mit einer großen Neugier in Bezug auf sich selbst und die Welt und einem Plus an Interessen, Anspruch und Kaufkraft...

Dieser Band stellt in der erweiterten 2. Auflage die wesentlichen Faktoren eines guten Risikomanagements vor. Hans-Christian Brauweiler präsentiert sein Konzept des Risk Cubes, welches die zur Klassifizierung und Kategorisierung häufig verwendete zweidimensionale Risk Map um eine dritte und...