Die Adoption ersetzender Technologieinnovationen -- Der Einfluss gedruckter Bücher auf die Akzeptanz elektronischer Bücher -- Status-Quo-bedingte Haltungen von Lesern gegenüber elektronischen Büchern -- Präferenzstrukturen für Merkmale elektronischer Lesetechnologien.

Herausforderungen in der Buchbranche -- Ökonomische Analyse der Buchbranche -- Marktübersicht und Marktentwicklung -- Wettbewerbsanalyse -- Konsumentenstruktur im deutschen Buchmarkt -- Wirtschaftlichkeit in der Buchindustrie -- Kulturelle Bedeutung des Lesens -- Management von Büchern --...

Die Buchbranche steht vor einem Umbruch: Die Digitalisierung von Büchern (E-Books) und Geschäftsprozessen bedroht die Existenz von etablierten Unternehmen und gibt gleichzeitig Raum für neue Geschäftsmodelle. Diese zu realisieren, stellt neue wie bestehende Anbieter vor veränderte...

This edited volume focuses specifically on the theme of financial innovation and how financial resiliency was achieved in Naples. To highlight both the achievements of the public banks of Naples and their lessons for financial resiliency, the book focuses on financial crises and how they were...

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

This book constitutes the proceedings of the 10th International IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2016, held in Vienna, Austria, in December 2016. The conference provided an international forum for the broader IFIP...

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

This book is the ninth volume in this series which explores the life of Nobel Price-winning economist F.A. Hayek (1899-1992). Hayek was famous for promoting an Austrian version of classical liberalism: this multi-volume biography examines the evolution of Hayek’s life and influence. In this...

F.A. von Hayek (1899-1992) was a Nobel Prize winning economist, famous for promoting an Austrian version of classical liberalism. The multi-volume Hayek: A Collaborative Biography examines the evolution of his life and influence. Two concepts of civilization revolve around power - should it be...

Funded by the tobacco and fossil fuel industries, the Mises- and Hayek-inspired ‘free’ market has adopted ‘The Slogan of Liberty’ - but should their faith-based assertions be accorded the same epistemological status as a science? If Austrian economics is a branch of divinely revealed...