Theoretische Erkenntnisse -- Kundenorientierte Unternehmensführung als Managementherausforderung -- Methodische Erkenntnisse -- Konzeption und Nutzung des Net Promoter® Score -- Customer-Relationship-Management-Integration des Net Promoter® Score -- Kundenorientierte Unternehmensführung –...

This volume addresses the current challenges for and future prospects of women’s entrepreneurship research, bringing together a wealth of diverse insights with implications for research, education and practice alike. Presenting theoretical and empirical research papers and case studies, the...

‘Robert Crane's authors provide us with the kind of information we need. They do not limit themselves to present affairs, but also give us insight into the historical developments that helped to shape the present.’ -Geert Hofstede This book explores the way that culture and societal values...

World population and the number of city dwellers are steadily growing. Globalization and digitalization lead to an increased competition for skilled and creative labor and other economic resources. This is true not only for firms, but increasingly also for cities. The book elaborates on...

Introduction -- Product Innovation, Credit Constraints, and Trade Credit: Evidence from a Cross-Country Study -- Product Innovation and Trade Credit Demand and Supply: Evidence from European Countries -- Temporary Agency Work and Firm Competitiveness: Evidence from German manufacturing firms --...

Entwicklungsdynamik und Szenarien im Messewesen -- Strategisches Management von Messegesellschaften -- Produkt- und Markenstrategien -- Digitalisierungs-, Vertriebs- und Kommunikationsstrategien -- Kooperations- und Internationalisierungsstrategien -- Operative Projektplanung und...

Photovoltaikunternehmen unterliegen internationalem Wettbewerbsdruck um technologisches Wissen. Die Service-dominante Logik (SDL) im Marketing betrachtet Wissen als Quelle von Wettbewerbsvorteilen; Akteure erlangen demnach Wissen durch Ressourcenintegration in Value Netzwerken. Allerdings...

The capability to innovate in an on-going manner is emerging as a decisive key factor in today's world of business and work. The ability to stay competitive is becoming identical with the ability to innovate. This book originated from the research and development project “International...

Shortly before of the beginning of the global financial crisis of 2008 REITs were introduced in several European countries based on their success in mature markets like the US, Australia and some Asian countries. While the history of REITs in Europe has been relatively brief, REITs are well on...