Gesundheitsorientierte Markenstrategien als Option der Markenpolitik im Nahmngsmittelsektor -- Das Untersuchungsdesign der vorliegenden Arbeit -- Die Entwicklung einer Skala zur Messung der wahtgenommenen Gesundheitsprofilierung von Lebensmitteln -- Die theoriegeleitete Modellentwicklung zur...

Die Wahrnehmung der gesellschaftlichen Verantwortung von Unternehmen (Corporate Social Responsibility) hat Auswirkungen auf die Kaufabsicht von Konsumenten. Marion Rommelspacher zeigt im Rahmen einer empirischen Analyse, dass Konsumenten ihr CSR-Urteil nicht nur auf Basis konkreter...

Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook

To explain the importance of scientific research and technological innovation for industrial countries and in particular for the EU, in order to improve or to maintain economic leadership, is the central idea of this volume. It starts with a historical and theoretical perspective on...

On Line Citizenship discusses the evolutionary trends of cities in terms of e-government in the present and future technological scenario. The focus is on the transformation of the relationships between city administrations and citizens due to Information and Communication Technology. On a broad...

Knowledge as a Driver of Technological Change and Regional Growth -- Innovative, Technological, and Growth Capacities of the EU Regions -- Determinants of RISs' Efficiency of the EU Regions -- The Role of Intra-, Inter- and Extra-Regional Sources of Knowledge Spillovers in the EU Regions....

The present approach and its problems.-The case for a cross-border-only regulation.-Scope defining “cross-border”.-An EU consumer transactions regulation.- substantive issues -- private international law issues -- The debate about an “optional instrument” and the EUCTR

Supply Chain Management als ganzheitlicher Ansatz zur endkundenbezogenen Ausrichtung von Waren-, Informations- und Finanzflüssen bedarf einer gezielten Steuerung von Kompetenzen entlang der Wertschöpfungskette. Markus Amann untersucht bestehende Operationalisierungsansätze von...

This book brings together research on cooperative management from the agriculture and food sector. By examining issues from food-policy, trade and environmental perspectives and presenting both methodological and empirical work, it allows readers to develop a deeper understanding of collective...