Gesundheitsorientierte Markenstrategien als Option der Markenpolitik im Nahmngsmittelsektor -- Das Untersuchungsdesign der vorliegenden Arbeit -- Die Entwicklung einer Skala zur Messung der wahtgenommenen Gesundheitsprofilierung von Lebensmitteln -- Die theoriegeleitete Modellentwicklung zur...

Die Wahrnehmung der gesellschaftlichen Verantwortung von Unternehmen (Corporate Social Responsibility) hat Auswirkungen auf die Kaufabsicht von Konsumenten. Marion Rommelspacher zeigt im Rahmen einer empirischen Analyse, dass Konsumenten ihr CSR-Urteil nicht nur auf Basis konkreter...

Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook

This book analyzes the possibilities for effective global governance of science in Europe, India and China. Authors from the three regions join forces to explore how ethical concerns over new technologies can be incorporated into global science and technology policies. The first chapter...

Knowledge as a Driver of Technological Change and Regional Growth -- Innovative, Technological, and Growth Capacities of the EU Regions -- Determinants of RISs' Efficiency of the EU Regions -- The Role of Intra-, Inter- and Extra-Regional Sources of Knowledge Spillovers in the EU Regions....

On Line Citizenship discusses the evolutionary trends of cities in terms of e-government in the present and future technological scenario. The focus is on the transformation of the relationships between city administrations and citizens due to Information and Communication Technology. On a broad...

To explain the importance of scientific research and technological innovation for industrial countries and in particular for the EU, in order to improve or to maintain economic leadership, is the central idea of this volume. It starts with a historical and theoretical perspective on...

Both in global and European banking markets, banks and banking are undergoing fundamental changes. Deregulation, competition, technology and other developments have extended the frontiers of banking into the wider and ever-expanding financial services industry. Bank Strategies and Challenges in...

The present approach and its problems.-The case for a cross-border-only regulation.-Scope defining “cross-border”.-An EU consumer transactions regulation.- substantive issues -- private international law issues -- The debate about an “optional instrument” and the EUCTR

Mangos from India, pasta from Italy, coffee from Colombia: Every day, we are nourished by a global food system that relies on our planet remaining verdant and productive. But current practices are undermining both human and environmental health, resulting in the paradoxes of obesity paired with...