Similar Search Results

Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data

Keller, Bernhard (ed.); Klein, Hans-Werner (ed.); … - 2015

-- Forschungsmethoden und Forschungsobjekte: Kundenzufriedenheitsforschung, qualitative Marktforschung, GPS-Einsatz, Linguistisches Text … Mining, Gamification -- Forschungsfelder im Wandel: Wohnimmobilien, Finanzindustrie, Shopper-Marktforschung, strategische …Welche Rolle wird die Marktforschung künftig für Unternehmen noch spielen? Muss die Marktforschungsbranche ihren …

Persistent link: https://www.econbiz.de/10014019702

Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext

Keller, Bernhard (ed.); Klein, Hans-Werner (ed.); … - 2016

Marktforschung verändern und wie sich die Branche neu aufstellen kann. Die wichtigste Erkenntnis: Die menschliche Arbeitskraft ist … Marktforschung. Prof. Dr. Stefan Tuschl ist Professor für Quantitative Methoden an der Hochschule für Angewandte Wissenschaften (HAW …

Persistent link: https://www.econbiz.de/10014020906

Handbuch Produktmanagement : Strategieentwicklung — Produktplanung — Organisation — Kontrolle

Albers, Sönke - 2007 - 3., überarbeitete und erweiterte Auflage

-- Nutzenorientierte Produktgestaltung am Beispiel von Pkw -- Testmarktsimulation am Beispiel von Körperpflegemittel -- Markentransfer am …

Persistent link: https://www.econbiz.de/10013517453

Digital Business Leadership : Digital Transformation, Business Model Innovation, Agile Organization, Change Management

Kreutzer, Ralf T.; Neugebauer, Tim; Pattloch, Annette - 2018

1. Background and the necessity to build a Digital Business Leadership -- 2. Eight areas of action to build a Digital Business Leadership -- 3. Change management - shaping change successfully -- 4. Best Practices in building a Digital Business Leadership -- 5. Beginning is the most difficult -...

Persistent link: https://www.econbiz.de/10013256179

CIOs and the Digital Transformation : A New Leadership Role

Rizzo, Daniele (ed.); Vaia, Giovanni (ed.) - 2018

This book describes how chief information officers (CIOs) can embrace and drive the digital transformation by providing innovative leadership that uses old skills in a novel way. The book explores ways in which new actors and factors will play a key role in this process and how new relations can...

Persistent link: https://www.econbiz.de/10012396249

Outsourcing and Offshoring Business Services

Willcocks, Leslie P. (ed.); Lacity, Mary C. (ed.); … - 2017

Bringing together theoretical and empirical studies from the Journal of Information Technology, this book provides a definitive guide to research discovered on the growing global sourcing phenomenon. Paying particular attention to Information Technology Outsourcing (ITO) and Business Process...

Persistent link: https://www.econbiz.de/10012396252

Revolution of Innovation Management : The Digital Breakthrough Volume 1

Brem, Alexander (ed.); Viardot, Eric (ed.) - 2017

This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of...

Persistent link: https://www.econbiz.de/10012396459

Business Trends in the Digital Era : Evolution of Theories and Applications

Zhu, Xiaoming - 2016

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest...

Persistent link: https://www.econbiz.de/10012396715

Digital Insurance : Business Innovation in the Post-Crisis Era

Nicoletti, Bernardo - 2016

This book explores the ways in which the adoption of new paradigms, processes, and technologies can lead to greater revenue, cost efficiency and control, as well as improved business agility in the insurance industry

Persistent link: https://www.econbiz.de/10012397240

Working in Digital and Smart Organizations : Legal, Economic and Organizational Perspectives on the Digitalization of Labour Relations

Ales, Edoardo (ed.); Curzi, Ylenia (ed.); … - 2018

Contributing to recent debate on the emergence of digital and agile work, this book explores the implications for labour and employment relations within and beyond organizational boundaries. Taking a multidisciplinary approach to the key issues and challenges of digitalization, this collection...

Persistent link: https://www.econbiz.de/10012397618

1
2
3
4
5
6
7
8
9
10
Next
Last