This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process,...

Students in various disciplines-from law and government to business and health policy-need to understand several quantitative aspects of finance (such as the capital asset pricing model or financial options) and policy analysis (e.g., assessing the weight of probabilistic evidence) but often...

This book provides a self-contained presentation of the statistical tools required for evaluating public programs, as advocated by many governments, the World Bank, the European Union, and the Organization for Economic Cooperation and Development. After introducing the methodological framework...

This book applies the multidisciplinary approaches of econometrics, statistics, finance and artificial intelligence for pricing and forecasting the carbon market in the context of managerial issues. It explores the related issues of pricing and forecasting the carbon market using theoretical...

This book covers three fundamental problems at the interface of multi-project management and human resource management: the selection of projects, the composition of small project teams, and workload leveling. Matthias Walter proposes optimization models and solution methods for these problems,...

Schwärmerisches Bauchgefühl: Vorsicht: „Intuition“. Was wirklich hinter dem Bauchgefühl steckt -- Best-Practice-Falle und Survivership-Bias -- Warum es besser sein soll, nichts im Lotto zu gewinnen als 30.000 Euro -- Was möglich ist, ist auch real: Infiniter Regress und infinite...

Genaue Prognosen bilden die Basis für eine Vielzahl von wirtschaftlichen Entscheidungen und Geschäftsprozessen. In diesem Buch werden die Grundlagen der Erstellung und quantitativen Bewertung von Prognosen erarbeitet. Besonderes Augenmerk wird auf die korrekte statistische Behandlung sowie die...

Dieses Übungsbuch wendet sich an Studierende der Wirtschafts- und Sozialwissenschaften, die sich gezielt und effizient auf Statistikklausuren im Bachelorstudiengang vorbereiten möchten. Die Übungsaufgaben beinhalten eine Vielzahl praxisnaher deskriptiver und induktiver statistischer...

1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & Anova -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- 10 Communicating the Findings -- References

This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as...