Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...

This book examines Indonesia’s national regulatory framework in comparison to trade regionalism. As a relatively new phenomenon compared to trade regionalism, financial regionalism has successfully shaped cooperative networks among financial authorities in East Asia. In this incisive new book,...

1.Introduction: Emerging China and Its Impact on ASEAN Economies -- 2.The RCEP vs. TPP - The pursuit of Eastern Dominance -- 3.The Malaysia-China Economic Relationship at 40: Broadening Ties and Meeting the Challenges for Future Success -- 4.Indonesia-China Economic Relations in the 21st...

Broadening and deepening of economic and political integration are hallmarks of the EU and ASEAN. This book critically analyses the economic and institutional changes in both Europe and Asia. There is considerable potential for instability, but one also finds regional growth opportunities....

Economic World 2010 -- World Trends 2010 -- Management Development -- Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive Education -- Corporate Strategies -- Innovationsstrategie: Fokus auf Systematik und Selektion der Innovationsfelder bringen Rendite -- Efficient and...

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds --...

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is...

What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the...

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry...